How Virtual Reality Could Change Content Marketing
If you are a marketer and you still haven’t crafted your marketing strategy with virtual reality (VR) as a central consideration, you possibly haven’t seen the statistics in this Forbes article which states that in 2016, almost 100 million VR units were sold across the world. If the idea of virtual reality is catching on with consumers, as a content marketer, it presents you a great opportunity to take your brand to these consumers before others do. However, before you can hope to use this new technology to your benefit, you will need to understand how it’s transforming the field of content marketing.
As a content marketer, you may already be asking, “But I already have a blog where I use search engine optimization to attract the most relevant customers by providing helpful information. Is that not content marketing? Well, you may be providing helpful information through your blogs, however, I’m sorry to burst your bubble; millions of other people are using blogs for content marketing. Don’t get me wrong, blogs are still important and they will be for a long time to come. However, If you want to keep up with the times and move in the direction in which the customers are going I suggest you adopt virtual reality.
Whether you are crafting your social media marketing strategy as a specific area or you are looking at other issues linked to your overall marketing scheme, it’s time to start thinking seriously about the use of virtual reality to help you take the experience to the consumer. Bloomberg Technology predicts that this is an industry that still has massive potential. No wonder it’s attracting the attention of fast thinking content marketers.
If you are a frequent traveler know what it’s like to book a hotel room or destination based on two-dimensional photographs and videos only to arrive at the destination and be met with a different reality. With virtual reality, as the traveler, you are able to immerse yourself in the destination before you even arrive so that you can determine if it meets your specific needs.
The Hotelier Magazine reports that virtual technology has already been adopted by such hotels like Best Western which has established VR experiences across all of its North American hotels. The hotel group has been working with Google to make 3D photographs available on the internet so that hotel makers can take virtual tours of the hotels before they book.
If your company’s products rely on experience, it can benefit from virtual reality content marketing. Look at car makers such as Volvo: they’ve already climbed on virtual reality bandwagon. Volvo Reality created an app where as a potential buyer of a Volvo XC90 you can test drive the car from the comfort of your home. All you need is to download the Swedish car maker’s app, and then take the car on a country drive.
The numbers don’t lie, and what they are showing now is that trends are moving in the direction of virtual reality. If, as a content marketer, you are not moving in this direction, you may soon be looking for a new job.