Social Media Strategy For Instagram & Snapchat

“We want [brands] to have a place where they can tell their stories… in a better way,” says Snapchat’s Chief Strategy Officer, Imran Khan.

Snapchat introduced their “My Story” feature back in October 2013, without a clue as to how massive it would become. At the time, the feature allowed users the limited ability to compile Snaps (pictures they take in the app) into a chronological storyline, allowing only friends to view them. Fast forward to now, and Snapchat’s Stories are highly evolved. They now accommodate short-form and “Live Story” content from major publishers like ESPN, CNN, MTV, and BuzzFeed. Among millennials, especially teenagers, Snapchat is skyrocketing in importance. Over period of a few months, the app has gone from being the 3rd “most important” social network among teens, to grabbing the #1 spot. Who’s right behind them in 2nd place? Instagram.

Not to be outdone, Instagram recently rolled out a “Live Stories”-esque feature of their own. In August 2016, the company introduced “Instagram Stories,” allowing users a nearly identical option to Snapchat. But Instagram has nearly twice as many daily users as Snapchat (300 million – 150 million), so why not build on Snapchat’s success? Instagram recognizes that the ultra short-form visual content trend is here to stay. Brevity is the name of the game, and it’s affecting the social media strategies of brands, both large and small.

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New Generation Wants Instant Content

YouTube, which used to be the single greatest bastion of online video, is starting to witness the effects of the mobile surge, dropping to 7th place in total app downloads in 2016. As the younger generation demands faster, more instantaneous content, they’re gravitating away from longer form videos.

There’s also a “fear of missing out” factor at play. Because Snapchat and Instagram content disappears after 24-hrs, there’s a major incentive for users to watch it ASAP. It’s scarcity mixed with FOMO and it produces tons of traffic for Snapchat and Instagram, alike.

Mobile Is Dominating The Market

2014 was the first year that daily mobile internet users became the majority over their desktop counterparts.

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Source: Smart Insights

In 2016, this trend continues to play out. Mobile usage now encompasses close to 70% of all internet activity, prompting brands to search for more condensed methods of content sharing. Combine this with the fact that Snapchat and Instagram represent 2 of the 4 most popular apps used today, and it’s clear that short form “Stories” are a burgeoning market for brands to explore.

So, what are the various types of Stories available on Snapchat and Instagram? We thought you would never ask.

Types of Stories

Before we explain the step-by-step process of creating your Story, let’s differentiate among the types of stories you can make.

  • Snapchat:
    • My Stories – a compilation of photos and videos (Snaps) taken by one user to be viewed by friends. Each Snap within My Story can be seen for 24 hours before disappearing forever. If you’d like to view your Story, go to the Story screen and click on “My Story” at the top.

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    • Live Stories (Our Stories) – a compilation of photos and videos (Snaps) captured from the site of a “live” event. Each upload is added to that event’s Story, which is viewable to the entire Snapchat public as a slideshow. Like My Story, these visuals disappear 24 hrs after posting. An average of 10-20 million Millennials view Live Stories each day. To access them, just go to the Stories screen and look for the Live section near the top.

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    • Campus Stories – a special form of Live Stories created around certain college campuses. This feature is only available to Snapchatters who are physically at a college campus, or were there within the past 24 hours. To view Campus Stories, swipe left on the camera screen to get to your Stories page. Scroll down to the Live heading and select the Campus Story you’d like to see.

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    • Official Stories – a category designed to help Snapchatters “more easily discover and identify interesting Stories.” Akin to Twitter’s ‘verified’ feature, this addition helps users find the Snapchat profiles of real celebrities by listing them under an Official Stories header, and even includes an emoji next to their names. This prevents users from sifting through dozens of fake or fan created accounts while in search of their favorite celebrity’s “official” profile.

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  • Instagram
    • Instagram Stories – it’s largely the same as Snapchat’s feature, only Instagram lists each story in a horizontal row across the top of the app’s main feed. As long as they’re posted publicly you don’t have to be following someone to view their Instagram stories,

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    • Live Events – a few days after releasing Instagram Stories, the app introduced a live events channel rivaling Snapchat’s live stories. This version is supported by an update to Instagram’s algorithm that makes event viewing suggestions to users based on their interests (ie who they follow). Interesting enough, Snapchat doesn’t have the ability to offer these smart suggestions…yet.

Conclusion?

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Setting Up Stories – Snapchat

Now that we’ve defined stories, let’s take you step-by-step through the process of setting them up. We’ll start with Snapchat.

  1. Creating the Snap (photo or video)
  • The first step towards sharing your story is creating the Snap, which can either be a still image or video of your product or service.
  • Once you’ve opened your Snapchat app, you can begin producing content immediately using the round, white button at the bottom of the camera screen. Either tap on it to take a photo, or hold down to record a video.
  • Snapchat wisely made their interface appear almost identical to a user’s phone camera to help lessen the learning curve.

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  • If you know in advance that you want to use a particular lens effect, it’s a good idea to apply it before creating your content. Especially if you’re producing a video, you’ll need to apply any animation effects beforehand so they can align properly with your subject’s movements.
  • Prior to taking the Snap, press and hold the screen where your face is. This will trigger the effects. You can then swipe left or right to preview each one.

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  • Are you targeting consumers within a specific city or point of interest? Be sure to apply a corresponding geofilter to aptly localize this entry into your story.

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2. Add Text, Stickers, or Captions

  • Once you’ve created your Snap, it’s time to add additional overlays as you see fit. Options include text, filters, emojis, or a fun pencil tool that allows you to scribble a drawing.
  • Here was a story used to promote the NBA Global Games in Mexico City. This example utilizes captions, placed in different sections of each Snap, as well as a hand produced drawing for the word ‘Mexico.’

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  • Depending on your style of content, and the audience you’re targeting, emojis can add a playful touch to your Snaps. Just tap on the stickers icon in the top right of the screen to bring up a number of emoji options. Tap the one you want and drag it around your photo for placement.

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REMEMBER: Producing your Snaps as Stories will draw more eyeballs to your content in lieu of posting individual Snaps. Stories can be viewed an unlimited number of times during a 24 hour period, whereas regular Snaps can only be replayed by a viewer one time before disappearing. For branding purposes, there’s little reason to ever send an individual Snap since Stories reach a much greater audience on their own.

3. Set The Timer

  • One step you mustn’t forget is setting the timer of your Snap.
  • The timer is located in the bottom left corner of your Snap, and is set to a default time of 3 seconds.
  • Tap on it to adjust the amount of time you want your Snap appearing on screen.

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  • When viewing a Snap, time is indicated in the top right corner by a white line completing a circle.

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4. Adding To Your Story

  • Once the Snap is edited to your liking, it’s time to add it to your Story.
  • To do this, tap on the Post_Story_icon-98580572.jpg icon on the bottom of the screen. If it’s your first time creating a Story, tap “Add” to confirm your intention.
  • You can also add it by tapping the arrow on the bottom right send_arrow-556155975.jpeg , and selecting “My Story” as the destination.

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REMEMBER: By adding the Snap to your My Story, this will automatically make it viewable to all of your friends. You don’t have to select specific individuals from your friends list in order for them to see your Story.

5. Verify Your Snap Was Added To Your Story

  • After posting, it’s wise to go into your Stories page and check that the Snap has been added. The round icon next to My Story might be blank for a few seconds while the content loads, but soon it will display a tiny snapshot of your most recent Snap.

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  • If you’d like to view each individual Snap you’ve created within your Story, click on the 3 dots to the right of the “My Story” caption. A list of your Snaps will cascade underneath, allowing you to tap and watch.

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  • Keep in mind that Snapchat only allows you to add one Snap at a time to your Story. If you want to add more, you’ll have to go back to the camera screen and create them one-by-one.

6. Posting to a Live Story (optional)

  • If your Snap was taken in a specific location or coincides with a live event, you can post it to a Live Story in addition to your My Story.
  • Event stories are listed underneath the My Story option.
  • Just tap on the selection and confirm.
  • This will add your Snap to the event’s Story, which is ordered with the most recent Snaps appearing at the end.

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7. Monitoring Views, Screenshots, and Deleting Snaps

  • Not only can you watch every individual Snap within your Story, but you can check how many views each one has received.

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  • From a marketing standpoint, this feature answers 3 very important questions:
    • a) Which Snaps are receiving the most impressions?
    • b) What is the bounce rate?
    • c) What is your retention rate?
      • HINT: To measure retention rate, divide the total view count of your last snap from the total view count of your first snap. This will tell you how far along the Story funnel (like a sales funnel) audiences are sticking around.
  • Snapchat is still in its early stages of becoming a mega advertising/marketing force, so detailed analytics data is not yet available. There’s no doubt the app will offer more in-depth marketing insights in the near future, but for now we have to rely on our view count totals for user engagement info. It’s better than nothing though.
  • You can also see how many users are loving your content by whether they’ve taken a screenshot of your Snaps. This is indicated by the 1-jNbFQQCZfAHIb97SzpRFlQ.jpeg symbol.
  • Screenshots are a great indicator of the quality of your content, because Snapchatters typically reserve them for their favorite posts. Taking them requires a bit of skill, considering the user must react quickly to press down two buttons on the iPhone at the same time, before the Snap disappears. If you see certain Snaps earning a larger quantity of screenshots, make note of it, then try to copy that winning formula when creating future Snaps.

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  • If you’re unhappy with a Snap, deleting it is easy. Just tap on the photo you want gone, then tap on the trashcan icon at the bottom of the screen.

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  • It’s important to delete Snaps if you feel they aren’t fitting into the tapestry of your My Story, or if the view count indicates users are bailing on them. You want your Stories to be succinct and effective from first to last Snap.

8. Adjusting Story Settings

  • Snapchat offers a few settings to allow for customization of Stories. To enter the settings menu, first tap on the ghost button at the top of your camera screen.

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  • Then tap on the wheel icon to the right (settings option).

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  • From inside the settings menu, you can adjust who is able to send you Snaps, as well as who can view your Story. By default, these options are set to “My Friends.”

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  • If you’d like to adjust the “View My Stories” option, you have the following choices:
    • Everyone – makes your story available to the public, aka “everyone.”
    • My Friends – makes your story available only to those on your Friends list.
    • Custom – makes your story unavailable to certain friends of your choosing. You’ll be prompted with your entire Friends list from which you can tap on the ones whom you don’t want to share with.
  • It’s wise for brands to adjust this setting to “Everyone” before creating the Story. This way you won’t prevent any Stories from going unseen by the masses.

9. Viewing Other Stories

  • To view the stories posted by other Snapchatters, tap the button with the 3 lines on the bottom of the Snapchat screen.

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  • You’ll see other users’ stories posted under the “Recent Updates” section. More recent posts will appear near the top.

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Setting Up Stories – Instagram

It might look like a carbon copy of Snapchat, but there are a host of great features that make Instagram Stories unique.

  1. Upgrade to Instagram Version 9.0.1 or later
  • Check the App Store to make sure you have the most updated version of Instagram. Any update made available after August 2nd, 2016 will include the Instagram Stories feature.

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2. Adjusting Your Story settings

  • Before producing your story, you’ll want to make sure the Instagram Stories settings are adjusted to your liking. To access this menu, click on the wheel in the top right corner of your Instagram profile page.

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  • Tap “Story Settings” to adjust who you’d like to share (or hide) your story with. You can also decide which users are allowed to send you message replies.

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3. Creating The Story

  • To begin, tap on the + plus in the upper left corner of your Instagram profile page.

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  • Up pops the camera screen, and it’s time to create your photo or video content. You’ll be prompted to allow your camera and microphone access to Instagram Stories before proceeding.
  • It’s time to capture your footage. Either tap the white button to take a photo, or hold down for a video.

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4. Apply Drawings

  • Like Snapchat, Instagram allows you to overlay drawings onto your content. You can select between 3 types of pens to draw with, and are given a color palette on the bottom of the screen.

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  • Tap “Done” when your customizations are complete.

5. Apply Filters

  • To add a more artistic feel to your content, swipe right or left on your camera screen to browse a variety of filters.

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6. Add Captions

  • For text, tap on the “Aa” symbol at the top of the screen. This will open your typing keyboard. You can tap and drag the caption to anywhere on the screen.

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7. Save Photo To Your Camera Roll

  • If you’d like to save your photo before posting, tap on the down arrow at the lower right of your screen.

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8. Add To Your Story

  • Tap the circled checkmark to post to your Story.

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9. Edit Your Story

REMEMBER: It’s important to go back and monitor your Stories’ successes (or lack thereof). Merely posting and moving on isn’t productive. Always go back, study, and improve your content.

  • To view “Your Story,” tap the icon near the top of your Instagram feed.

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  • This takes you to each individual Snap within your Story. From here you can see the amount of views for each posting.
  • Checking your view counts, in relation to your Instagram Insights data, will provide you invaluable information for future Stories.

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  • Tap on the view icon to see the list of followers who have seen your photo.
  • Swipe right or left to view other photos in Your Story.

10. Viewing Other Users’ Instagram Stories

  • In addition to reviewing Your Story, you can also view other Stories from people you follow. Like Snapchat, the content from Stories disappears after 24 hours.
  • Just swipe from left to right on your Instagram feed to sift through them.

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  • If you’d like to communicate with the poster of a specific Story, tap “Send Message” while viewing their content.

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11. Using Instagram Insights

  • Instagram offers comprehensive analytics data for each Story that you won’t find with Snapchat. To access Instagram Insights, you must first switch your Personal Profile to a Business Profile.
  • To make this transition, tap on the settings wheel at the top right of your profile page, then select “Switch to Business Profile” in the settings menu.

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  • Here are the main reasons why switching to a Business Profile is advantageous:
    • Ease of contact – Business Profiles include a “Contact” option where users can access brand info such as email addresses, website links, and a physical address.

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    • Access to analytics – like we’ve said, Instagram offers brands access to data through its Insights section. Here you’ll find information on impressions, follower engagement, and individual Story success. The Insights screen is formatted like a stripped down Google Analytics page.

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    • Instagram Ads – Instagram’s convenient advertising tools allow brands to hand craft their own ads for campaigns, produce calls to action, and promote individual posts.

Promoting Stories

Creating a Story is the just the first phase in your Snapchat or Instagram marketing strategy. Next, it’s time to promote it. Here are a few ways to do this both effectively and for FREE.

Although neither app currently lets brands post their Stories directly to other social media platforms or websites, both Snapchat and Instagram allow you to promote your content indirectly. Snapchat utilizes a feature called snapcode, which is the yellow rectangular box surrounding your profile image. It acts like a QR code, allowing users to screenshot it then use the Add to Snapcode option on their Add Friends list to add you as a friend. It looks like this:

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Meanwhile, Facebook’s 2012 acquisition of Instagram opened the door for cross-platform sharing on the app in a big way. Now, whenever you take a photo or video on Instagram, you can immediately share it with your Facebook friends and followers:

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Here are some other ways to build your social media followings:

  • Social Media Cross-Promotion
    • Status Updates – if your brand commands a strong following on other social media platforms, you should post your username or snapcode as often as possible. Regular Tweets could include lines such as: “Hey guys! You won’t want to miss our new Story! (insert Snapchat/Instagram info).” Remind your other social networks that you’re Snapchatting and Instagramming and include a call to action to those websites.

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    • Social Media Bio Info – it’s also smart to include username info within your bio on Twitter, Facebook, etc. Something like “Follow Me @1234 On Snapchat and @4567 on Instagram” would suffice. Or even use your snapcode as a profile picture. Several publishers including Distractify, The Huffington Post, and Taco Bell Canada, have gone this route in an attempt to draw greater attention to their Snapchat profiles.

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    • Posting Story Compilations To YouTube – to overcome the ephemeral 24 hour rule of Snapchat and Instagram, YouTube is your savior. This step takes a bit of video editing prowess, but it’s not too difficult to transpose your Stories into YouTube videos to give them immortality. The nice thing is YouTube doesn’t have any stringent limitations on video length, allowing you to add several Stories into one clip. You can then embed these videos directly into your Twitter, Facebook, or other social media platform. Just be sure to mention which app you used to create each Story, that way people will know where to follow you.

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You might as well promote your Snapchat AND YouTube channels at the same time, right?

  • Promotional Exchange – another way of promoting Stories is by asking a prominent account to promote your content. These should be brands that have a significant following, made up largely of your target audience. Some might require you to pay for this promotional ability, but many will promote you in exchange for promoting them.
  • Influencer “Takeover” – this happens when a brand invites a fellow Instagrammer (someone with a large following) to guest post on that brand’s account. The goal is to navigate the person’s followers to your account and hopefully generate conversions.

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Wooly’s, a music venue in Iowa, has bands “takeover” their Instagram account during the lead up to a show. The bands include photos of themselves traveling to the city, hanging out in their hotel room, or even just eating lunch. It’s all in an effort to generate interest and sell tickets for the event. Thus far, Wooly’s has amassed an Instagram following of just over 6,000, which isn’t bad for a small club in Iowa.

  • Hashtags – although you currently can’t implement functional hashtags within Stories on Instagram or Snapchat, users can type hashtags into Instagram’s search to find other content on your profile. Be sure to include hashtags on your regular Instagram photos and videos to help promote your profile, and in turn, your Stories.

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Sponsored Stories

For brands looking to venture past the FREE nature of Stories, here are some PAID offerings available in each app.

  • Snapchat:

    • Snap Ads – a full screen video vertical that pops up in between the presentation of Stories. This can last up to 10-seconds, but if users swipe up they can see extended content (long form video, mobile website, articles, links, etc.).

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Starting costs for Snap Ads are estimated at nearly $1,000, so it’s not an option for those on a shoestring budget. But the rewards can be bountiful. The swipe-up rate for Snap Ads is 5x higher than the average click-through rate on other social media platforms.

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    • Snapchat Discover – these ads receive the most premium placement on Snapchat. The discover menu is located at the top of the app’s main page, and is reserved for high-end publishers only. Why? It costs a whopping $50,000 PER DAY to maintain a discover ad. But for brands that can afford this kind of beachfront real estate, the results are favorable. Cosmopolitan, ESPN, and others, are reporting several millions views per day through their Snapchat Discover feed.

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    • Sponsored Local Geofilters – when Snapchatters are in a specific location, they have the option of applying “art” to their Snaps. Let’s say someone is Snapping within your coffee shop and wants to share their tasty treat with friends. They could select a geofilter that is your shop’s brand logo. With costs as low as $5, and the potential for a few thousand impressions, this is the go-to Snapchat ad for small businesses.
    • Nationwide Sponsored Geofilter – dominated by the biggest brands in the business, this type of geofilter applies nationwide for the most ubiquitous of companies. Vans garnered nearly 100 million views for a campaign celebrating their 50th Anniversary. Currently, these run at about one fifth of the cost of a Sponsored Lenses campaign.

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    • Sponsored Lenses (Selfie Filters) – Snapchat allows users to choose from a variety of animated lenses that alter their look. These lenses are usually triggered by a user’s facial movements. They can turn into a dog, cat, or food item. Costs range from $450,000 during the week to up to $700,000 on weekends and holidays. As you can imagine, this is a useful utility for a large scale food service company’s branding arsenal.

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Studies reveal that the average Snapchat user will dabble with a Sponsored Lens for 20 seconds at a time, which is nothing to sneeze at. In 2015, Twentieth Century Fox became the first company to run a Sponsored Lens campaign through Snapchat, allowing users to overlay images of characters from the newly released “The Peanuts Movie” while the theme song played in back.

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Snapchat has recently reported running over 50 Sponsored Lenses marketing campaigns total in the past year.

Sponsored Lenses are the app’s most premium ad purchase, costing anywhere between $100,000 and $800,000 for a 24-hr Lense utilization. The process is fairly arduous, as brands have to work with Snapchat’s in-house design team to create the necessary animations. Does it really pay off? So far, it seems so.

In May 2016, Taco Bell reported record views on their Sponsored Lens of a floating taco head (somewhere in the 224 million range). The animation was released as a celebration of Cinco de Mayo, and proved to be a massive home run for the brand.

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Geofilters are a MUCH less expensive alternative for brands on a budget. They can be purchased starting at $5 for 8 hours of use (pricing varies), and have the potential of yielding thousands of impressions. This was the case for Blue Fountain Media, who created a geofilter for their Madison Ave. location in New York City.. Albeit, they had to fork over $30 for a 4 hour window given their competitive address, the company recorded more than 4,000 impressions during that time. If your business is trying to target users within a finite area, or raise awareness about its location, geofilters could prove to be worth your while.

Between Sponsored Lenses and geofilters, Snapchat is banking on the “fun” factor. Rather than relegating users to boring, uneventful selfies in their living rooms, these options let them enjoy much greater creative freedom. Overlaying Snaps with goofy artwork and comparing creativity amongst friends is a much more fulfilling way to share content.

Currently, 71% of Snapchat users say they use the app specifically to communicate with friends, but 24% admit they also use it to follow their favorite celebrities and brands. Given Snapchat’s user friendly interface, ads are non-invasive. Nearly 50% of users say the amount of ads shown are tolerable.

  • Instagram
    • Carousel Ads – a series of images that users can swipe through to ultimately reach a conversion option (i.e. a “learn more” button). Think of it as a mobile transposition of old school multi-page print campaigns. A great option for brands needing to express multiple functions or services.

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    • Image Ads – promoted images which appear natively in between regular posts. It’s the most basic method of advertising Instagram has to offer, and is perfect for brands looking to test the platform for the first time.

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  • Video Ads – originally 30 second clips, this feature has now been extended for up to 60 second videos allowing brands to convey a more “cinematic feel.”

Determining the most effective advertising method for your brand is never a straightforward process, but Instagram offers the most self-explanatory set of ad options around. The clear advantage is not having to concern yourself with fancy animations like those needed to produce geofilters or Sponsored Lenses in Snapchat. To this extent, Instagram might afford brands more creative freedom in self-producing their ads, since Snapchat requires a closer communication with an in-house design team.

Another advantage to advertising on Instagram is its sheer quantity of users. As we mentioned before, it still outnumbers Snapchat by nearly 2 to 1 daily users, making your content available to more eyes at all times. For most brands, images and carousel ads should be the two options to consider first since they’re the simplest to create and post. If you’re able to produce high quality videos, then video ads might benefit your brand as well.

For those experienced in creating Facebook ads, Instagram should be an easy transition. Both require a Facebook ad account, and knowledge of the Power Editor and Ad Manager.

A Success Story

Now that you’re aware of how to create a Story and share it with potential consumers, it’s time to validate its strength as a digital marketing tool. Here are a couple success stories of brands dominating their Stories game.

  • Nike

On the same day that Instagram Stories was released, Nike was among the first major brands to start posting. With 60+ million Instagram followers, it’s no shocker that they dove into the new feature feet first. After a day of experimentation, the results were in, and they were astounding.

Nike began racking up views on their first Instagram Story, which was a video unveiling a new Michigan football jersey. On this alone, the brand received 800,000 views, whereas their most popular Snapchat Story saw 66,000 views.

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It’s true that Instagram has more daily users than Snapchat, but it’s only a ratio of about 2-to-1. For Instagram to score an 11-to-1 win with this Nike Story, it’s quite impressive. But part of the reason for this disparity lies in the more interactive nature of Instagram. The app makes it simple for users to express joy over a post, allowing them to like it and leave comments, while Snapchat is still missing this component. This doesn’t mean that Instagram is better, it just happens to reach a bigger audience for Nike.

  • GrubHub

In 2014, the burgeoning food delivery app had some fun with its Snapchat Stories, making a plea to find a new summer intern.

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They created a six image Story, which included instructions on how to apply for the job. The call to action required users to send in their “best doodle,” proving that they had sufficient “Snapchat Skillz” for the role. Not only did this campaign boost GrubHub’s social media popularity, but it earned them an award nomination for Snapchat prowess at the 7th Annual Shorty Awards.

Since then, the brand has continued adding to their Snapchat following with weekly postings, scavenger hunts, giveaways, and recruiting efforts like the one above. Here’s a situation where GrubHub’s personal, friendly approach fits perfectly into Snapchat’s more intimate format. Additionally, the fact that Snapchat caters to a younger demographic than Instagram helps companies like GrubHub who are looking to recruit college aged interns, and also rely on this group as their primary consumer base.

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Stories Checklist

So there you have it. You now understand how brevity and ephemerality are the new standards of visual marketing, and how Snapchat and Instagram Stories are playing a major role in steering that ship. Before we leave you to experiment on Snapchat and Instagram, let’s quickly review what you’ll need to make it happen:

  • Latest Version Of The Apps – this is especially important for Instagram, since its Stories feature was part of a recent update (as of August 2016).
  • Settings Properly Adjusted – make sure you’re sharing Stories with the public, rather than just those on your friends list.
  • Take Photo Or Video – have a plan going in that will best represent your brand’s identity.
  • Add Captions, Emojis, Drawings – make your Stories more enticing by adding colors and graphics to your content.
  • Set Timer – if your Story is comprised of photos, make sure to set the timer for how long you want each image appearing on screen. This is especially important if your posts contain lots of text or captions to read.
  • Post Your Story – once all edits are finalized, what are you waiting for? Send it out for the world to view!
  • Share Your Story – chat about your Stories on other social media platforms, including posting easy to find links to your Snapchat and Instagram profiles.
  • Monitor Progress – check how your Stories are doing by monitoring their view counts on Snapchat and using Instagram Insights as best you can.
  • Watch Other Brands’ Stories – the best way to improve your craft is by seeing how others do theirs.
  • Connect With Other Brands – cultivate relationships with other brands on Instagram and Snapchat to explore cross-promotional opportunities.
  • Make A Posting Schedule – to build a sufficient following you must post Stories regularly. It could be once a month, once a week, once a day, or multiple times a day, but the important thing is to maintain consistency. Your followers will appreciate this and return the favor with their loyalty.

Best Of Luck On Your Stories

Brands are quickly realizing that posting Stories is actually pretty fun. It provides them the freedom to experiment creatively, while allowing them to crank out loads of content quickly and regularly. You can signal a new product launch, promote a special giveaway, or simply give new and existing followers an engaging way to interact with your brand. With so many options and opportunities for growth, Stories are now an invaluable tool in a digital marketer’s social media arsenal.