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Who Is My Target Market? Creating Customer Personas

By  •  1 week ago

Defining Customer Personas for Content Marketing Programs

A customer persona, also called a buyer persona, is a detailed portrait of an imaginary person. The customer profile or persona expresses the …
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How To Create an Amazing Infographic For Your Website

By  •  1 month ago

 

Infographics—and visual content in general—are huge right now, and there’s no sign of it letting up anytime soon. From 2015 to 2016 alone, infographic usage increased among B2B companies …
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How to Start A Location Independent Business By The Beach

By  •  1 month ago

As industries continue to go wireless, the concept of remote work continues to expand in scope. Currently, 3.3 million full-time professionals consider their home as their primary place of work. …
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How To Setup An Affiliate Marketing Website

By  •  2 months ago

 

Did you know that you can now launch a site devoted entirely to marketing another brand’s products? Several years ago, this wasn’t really a thing. Fast forward to 2017, …
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Enhanced Brand Content For Your Amazon Store

By  •  2 months ago

We’re always looking for new and inventive ways to raise awareness about our brand. But in the current ecommerce sphere, this can be especially difficult. Each year, the number of …
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Your Guide To Website Security: 8 Ways To Protect Your Site

By  •  3 months ago

In 2017, cyber security is the most pressing issue for online businesses. Recent years have seen an average of 80 to 90 million hacking incidents across the web, costing sites …
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Is Virtual Reality The Future Frontier For Ecommerce?

By  •  3 months ago

If 2016 was the world’s introduction to virtual reality, in 2017 we’re expecting to see even bigger strides in VR. A platform which began solely for the enjoyment of adventurous …
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Getting Started with Facebook Instant Articles: A Guide For Marketers

By  •  4 months ago

For years marketers from all over the web have turned to Facebook Ads to build their fans and grow their business. But the social media giant has a new offering …
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Sharing Stories: Social Media Marketing Guide for Instagram & Snapchat

By  •  5 months ago

Social Media Strategy For Instagram & Snapchat

“We want [brands] to have a place where they can tell their stories… in a better way,” says Snapchat’s Chief Strategy Officer, Imran …
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42 Online Marketing Tools for Digital Marketers

By  •  1 year ago

Online Marketing Tools for Digital Marketers

The online marketing tools available to digital marketers make many tedious, time-consuming tactics easier. With the ever-increasing number of channels to communicate with your …
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