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How Google AdWords’ Similar Audiences Will Revolutionize Your PPC Game

By  •  6 months ago

 

Remarketing lists are one of the single greatest game changers to the digital marketing sphere, ever. In case you didn’t know, these are collections of people who have previously …
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6 Steps to a Successful Drip Email Marketing Campaign

By  •  7 months ago

According to the Epsilon Email Institute, drip email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages.

Drip email marketing campaigns can …
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Optimizing for Voice Search and Voice Assistants: 4 Search Strategies for 2018

By  •  8 months ago

With all the talk about the emergence of virtual reality, marketers forget about the changes happening right in front of them. Voice search is one of these phenomenons that is …
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Optimizing The Customer Journey in 2018

By  •  9 months ago

 

The term ‘big data’ gets thrown around a lot. In fact, I’m sure we all have our own definitions of what it really means.

So which of us is …
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How Virtual Reality Could Change Content Marketing

By  •  10 months ago

If you are a marketer and you still haven’t crafted your marketing strategy with virtual reality (VR) as a central consideration, you possibly haven’t seen the statistics in this Forbes …
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Mobile First Indexing: What You Need To Know To Be Successful

By  •  10 months ago

In case you didn’t know, Google likes mobile. I mean, they REALLY like mobile—so much so that they’re prioritizing mobile friendly websites to appear higher up on search engine results …
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6 Ways to Optimize your Shopify Website

By  •  11 months ago

Shopify provides sellers with an excellent framework for marketing their products and improving your sales pipeline, but only if they take advantage of its full bevy of features. While nearly …
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10 Steps Towards A Social Media Audit

By  •  11 months ago

To maximize brand visibility, businesses must harness and master the opportunities presented to them in social media. We know how ubiquitous Facebook has become with its 1.86 billion active users, …
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Who Is My Target Market? Creating Customer Personas

By  •  12 months ago

Defining Customer Personas for Content Marketing Programs

A customer persona, also called a buyer persona, is a detailed portrait of an imaginary person. The customer profile or persona expresses the …
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How To Create an Amazing Infographic For Your Website

By  •  1 year ago

 

Infographics—and visual content in general—are huge right now, and there’s no sign of it letting up anytime soon. From 2015 to 2016 alone, infographic usage increased among B2B companies …
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