Image

Posts By Michael Peggs

Latest Posts | By Michael Peggs
How Google AdWords’ Similar Audiences Will Revolutionize Your PPC Game
9 months ago

How Google AdWords’ Similar Audiences Will Revolutionize Your PPC Game

By  •  Blog

 

Remarketing lists are one of the single greatest game changers to the digital marketing sphere, ever. In case you didn’t know, these are collections of people who have previously …
Read More

6 Steps to a Successful Drip Email Marketing Campaign
10 months ago

6 Steps to a Successful Drip Email Marketing Campaign

By  •  Blog

According to the Epsilon Email Institute, drip email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages.

Drip email marketing campaigns can …
Read More

Optimizing for Voice Search and Voice Assistants: 4 Search Strategies for 2018
10 months ago

Optimizing for Voice Search and Voice Assistants: 4 Search Strategies for 2018

By  •  Blog

With all the talk about the emergence of virtual reality, marketers forget about the changes happening right in front of them. Voice search is one of these phenomenons that is …
Read More

Optimizing The Customer Journey in 2018
11 months ago

Optimizing The Customer Journey in 2018

By  •  Blog

 

The term ‘big data’ gets thrown around a lot. In fact, I’m sure we all have our own definitions of what it really means.

So which of us is …
Read More

How Virtual Reality Could Change Content Marketing
1 year ago

How Virtual Reality Could Change Content Marketing

By  •  Blog

If you are a marketer and you still haven’t crafted your marketing strategy with virtual reality (VR) as a central consideration, you possibly haven’t seen the statistics in this Forbes …
Read More

Mobile First Indexing: What You Need To Know To Be Successful
1 year ago

Mobile First Indexing: What You Need To Know To Be Successful

By  •  Blog

In case you didn’t know, Google likes mobile. I mean, they REALLY like mobile—so much so that they’re prioritizing mobile friendly websites to appear higher up on search engine results …
Read More

6 Ways to Optimize your Shopify Website
1 year ago

6 Ways to Optimize your Shopify Website

By  •  Blog

Shopify provides sellers with an excellent framework for marketing their products and improving your sales pipeline, but only if they take advantage of its full bevy of features. While nearly …
Read More

10 Steps Towards A Social Media Audit
1 year ago

10 Steps Towards A Social Media Audit

By  •  Blog

To maximize brand visibility, businesses must harness and master the opportunities presented to them in social media. We know how ubiquitous Facebook has become with its 1.86 billion active users, …
Read More

Who Is My Target Market? Creating Customer Personas
1 year ago

Who Is My Target Market? Creating Customer Personas

By  •  Blog

Defining Customer Personas for Content Marketing Programs

A customer persona, also called a buyer persona, is a detailed portrait of an imaginary person. The customer profile or persona expresses the …
Read More

How To Create an Amazing Infographic For Your Website
1 year ago

How To Create an Amazing Infographic For Your Website

By  •  Blog

 

Infographics—and visual content in general—are huge right now, and there’s no sign of it letting up anytime soon. From 2015 to 2016 alone, infographic usage increased among B2B companies …
Read More