How to Increase Website Traffic (Without Emptying Your Account)
Every website owner dreams of increasing their site traffic. Yet how to increase website traffic without spending a fortune on advertising often eludes them. Well, we’re here to tell you that you can increase traffic and welcome more new customers to your website without breaking your bank account.
How to Increase Your Site Traffic Without Spending a Dime: 10 Ideas
The ideas suggested here are all proven methods of gaining legitimate website traffic without spending a dime. Sure, you’ll need to invest time into your online marketing efforts, and time is valuable. But we’re not talking big advertising budgets or hiring extra people. We’re talking about traffic generation methods that the average website owner can do starting now to bring more people to their website.
Idea #1: Give your website an SEO tune up.
Nothing runs forever without a tune up, not even a website. It may be time for an SEO tune up for your website if you haven’t done much with your site since its launch. Recheck your keywords. Update some of your pages. Check backlinks and competitor links. Add internal links and update the alt tags on your pictures. At last count, there were over 200 on and off-page factors that boosted a website’s visibility in the search engine ranking page (SERPs). While tweaking one alone might not be enough, a concerted effort to improve the overall SEO of your website may help your site jump in the SERP ranks and gain a lot more visibility.
Idea #2: Blog more frequently.
Blog posts are a great way to work long tail keyword phrases into your website while creating new content that can be shared in many ways. Each blog post can act as a little traffic magnet to your website, drawing more people in to read your content. If you link from your blog posts to important pages on your site such as the contact or services page, you can get more potential leads. Post at least once a week to your business blog. Posting on the same day each week can attract repeat visitors, who learn when to expect your latest content.
Idea #3: Guest blog for other sites.
Guest blog posts are another great traffic builder. They get your message in front of a new audience and increase backlinks into your blog. While guest posts aren’t advertisements for your own website, they can draw more people to your site by demonstrating your expertise about a given topic. More importantly, if you’re posting on sites with more traffic than you get and within your target industry, you’ll have the opportunity to reach a wider audience at the cost of an investment of time.
Idea #4: Offer free content (with no catches).
Free content attracts visitors and backlinks to your website at minimal cost. Some companies offer white papers, case studies, research, or free e-books. Such free content gives potential customers a reason to visit your website and to share links with others. It also attracts backlinks, which in turn will help with your site’s SEO. Try repurposing content from your blogs to save time. If you have multiple blog posts around a common topic, it may be enough to transform it into a free e-book, for example.
Idea #5: Stumble your posts.
StumbleUpon is a social bookmarking and sharing site that can generate a lot of new traffic to your website or blog if your pages are stumbled, or liked, by other users. That’s a big if, because you’re up against steep competition. KissMetrics reports that once your pages are stumbled, it’s like a snowball, gaining momentum as it’s shared on screen for more StumbleUpon viewers to note and like too. This leads to greater exposure for your content with the potential for more clicks. Just make sure you participate in the StumbleUpon community. Don’t just dump your content and move on, or others won’t like your pages. Instead, be sure to be an active participant, liking and sharing others’ content, too.
Ideas #6: Share on LinkedIn.
Among all the social media sites at your disposal, LinkedIn still offers the best opportunity for networking with business professionals and sharing content, especially B2B content. LinkedIn groups often allow link sharing, and you can add links to your website or blog content at no charge. You can also create and curate long-form content through LinkedIn’s Pulse platform. As with all social media sites, participation, rather than sharing your stuff and walking away, is expected.
Idea #7: Create a Slideshare.
Slideshare enables people to share PDF-based content or presentations with others at no cost. The slides that you share become part of an online library of content that users can access when they need more information about a topic. You can create slideshares around your particular industry niche, sharing information, facts and insights that those new to the industry are eager to know. Links within the slideshares can lead back to your website. You can also include your contact information at the end of the slideshare so that users can find your site easily online.
Idea #8: Host webinars.
A webinar is a seminar held online. You can use a Google Hangouts, GoToMeeting, or other free sites to share your desktop or a PowerPoint presentation with others. Offer a free lecture series, or free introductory classes around what you do in your industry. Promote these heavily on social media, and make sure you have a sign up process on your site that allows people to opt into getting your emails once they sign up for the webinar. You’ll gain followers as well as site traffic if the webinar is successful, plus boost your email list
Ideas #9: Host a podcast.
Camera shy? Podcasts are a great solution for people who don’t like to be videotaped. A podcast is like a recorded radio show. If you’re a natural speaker or you just like to share your ideas by speaking rather than writing, podcasting is yet another way to reach new audiences. Upload the podcast files to your website and offer them for download or free listens from your website. It’s another way to add content to your site even if you aren’t skilled at making other types of content. You can record podcasts with a simple computer microphone or from your telephone, depending on the system. Popular podcasting services include Blog Talk Radio and Podbean.
Idea #10: Participate in an online group or club.
Online groups or clubs have helped many people increase traffic to their website. There are Facebook groups dedicated to everything from gardening to pets, and many allow participants to share social media links or blog posts daily or weekly. You can forge strong relationships and partnerships in such groups with influential people in your niche who, if they like your blog posts or other content, may share it with their groups. When you participate in these groups, make sure you read and understand the group guidelines, and follow them to avoid being chastised or event banned by a moderator. Clubs like the Virginia Blogger’s Club offer content-based sites a great opportunity for networking and support from their fellow members, as well as contests, joint ventures and other opportunities to share links and generate traffic.
Use Multiple Strategies for Best Results
Website traffic takes time to build, but once it gets going, the momentum usually keeps the traffic rising. A good way to generate such momentum is to use several tactics at once rather than to focus on one traffic-generating task to the exclusion of others. A multi-pronged strategy ensures that you reach new audiences constantly by getting your website information in front of different audiences across different websites. The more you can reach out to people, the more site traffic you’ll receive.